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USAT Logistics makes organizational changes

USAT Logistics, a division of USA Truck Inc., has announced a number of organizational changes that it believes will position the company for growth.

  • Matt Lacy, who joined USA Truck as Dallas branch manager in 2012, has been named director of regional network for USAT Logistics and will oversee the development and market strategies of USAT’s nine regional sales and operations centers.
  • CH Robinson alum Caleb Boyd joins the organization as regional manager in Dallas, filling the vacancy created by Lacy’s promotion.
  • Randy Robles, who has been with the USA Truck organization since 2007, has been named director of yield management and is expected to drive collaborative activities between trucking and USAT Logistics, with the goal of enhancing efficiency between the two divisions.
  • Tim O’Day, previously a USA Truck client manager with more than 20 years of industry experience, has been promoted to regional manager for USAT’s Southern California facility.
  • Additionally, USAT Logistics has hired Sig Cruz to lead its enterprise business development strategy. 
  • Also joining the USAT Logistics management team is Sharon Siar, in the role of manager of agent development.

“With our new rebranding efforts underway, we hope to overcome the marketplace headwinds by investing in the assets that drive our business . . . people,” said Jim Craig, president of USAT Logistics. “We are aggressively developing and pursuing talent at all of our regional centers as well as our executive offices in Dallas. Matt, Randy, Tim and Caleb are all proven performers who we believe are well-qualified to help us reach our objectives. Sig and Sharon are huge additions to our team and should provide real depth and market reach.”

USAT Logistics has announced growth expectations and is expanding its service portfolio as well as market coverage. The foundation of USAT Logistics' value proposition comes from its affiliation with USA Truck, providing access to 1,800 tractors and over 6,000, 53-foot trailers, combined with USAT Logistics' logistics service offerings.

“The impact of our ability to combine the strength and stability of our parent company’s assets, with the flexibility and extensive capacity of the USAT third-party logistics model, has been recognized and embraced by our clients,” Craig added.

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