War and fleets: 75 years ago after the attack

Dec. 7, 2016
It was a frightening day 75 years ago as Pearl Harbor, HI burned and the United States was about to enter World War II. After it happened on Dec. 7, 1941, fleets had already begun to pivot and added patriotic themes and messaging to their ads in Fleet Owner by January.

It was a frightening day 75 years ago as Pearl Harbor, HI burned and the United States was about to enter World War II. After it happened on Dec. 7, 1941, fleets had already begun to pivot and added patriotic themes and messaging to their ads in Fleet Owner by January.

A look at those historic ads and some content from the magazine tells a slice of the story of the war effort — and trucking's role in it. Fleet Owner takes a look across the expanse back to January 1942, Vol. 28, No. 1, to see what we can learn. 

About the Author

Aaron Marsh

Aaron Marsh is a former senior editor of FleetOwner, who wrote for the publication from 2015 to 2019. 

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