SunOpta will market Yumberry juice

SunOpta Inc announced that the SunOpta Fruit Group has entered into an exclusive supply agreement with Zhejiang Yumberry Juice Co Ltd to market Yumberry juice concentrate initially in the United States and also in Canada after one year. The agreement excludes certain existing customers. Yumberry is a native Chinese fruit harvested organically from 100-year-old trees in the valleys of Xiangu.

Yum, short for yummy derived from its native name Yang Mei, has been harvested in China for more than 2,000 years for its healthy attributes. This deep-red fruit is high in antioxidants and contains vitamins including vitamin C, thiamine, riboflavin, and carotene.

Yumberry is used in applications ranging from fruit juices to bakery applications, wines, cocktails, and dairy products. Organic Yumberry juice has a sweet/tart balance that can either stand alone or be mixed with other juices or flavors. The harvested fruit is carefully selected, pressed, de-pectinized, filtered, concentrated, and pasteurized before being shipped to North America. The juice is also available in single-strength.