Navistar has announced a new effort to maximize customer uptime and a new marketing campaign, “It’s Uptime at International,” to promote the truck maker’s initiatives.
“Uptime means more than designing and building trucks to stay on the road longer,” said Bill Kozek, Navistar president, Truck and Parts. “It’s our renewed commitment to the industry to deliver innovation, tools and services that keep our customers moving.”
Under the program, International said it will focus on four core philosophies. They are:
- Truck design and approach to integration to design vehicles with “superior performance,” such as the International ProStar ES which “combines the ProStar’s best-in-class aerodynamics with proven, fuel efficient drivetrain and axle components.”
- Manufacturing that puts tremendous rigor around its processes at its manufacturing facilities, using real-time quality metrics and progressive quality validation. Each vehicle goes through a comprehensive quality control process throughout assembly to ensure vehicles leave the plant defect-free.
- Parts and service focusing on a parts distribution and dealer network with more than 800 service locations, more than 10,000 trained technicians and over 8,000 service bays to keep customers on the road.
- Technology that includes enhancing Navistar’s capabilities in technology-driven uptime with OnCommand Connection.
“Uptime is a pledge by our people to deliver beyond expectations, and it's their drive to be better every day,” Kozek said. “The entire International team has an unrelenting passion for delivering on our mission of uptime.”
