Trucker 1152 Minimizer Bench

Minimizer in search of next ‘million dollar’ product idea

March 6, 2017
Heavy duty trucking veterans, Minimizer wants to hear from you. The aftermarket parts company is looking for its next Tested and Tortured product, and often receives ideas from the people that do the job day-in and day-out.

Heavy duty trucking veterans, Minimizer wants to hear from you. The aftermarket parts company is looking for its next Tested and Tortured product, and often receives ideas from the people that do the job day-in and day-out.

“We were started by my father, who developed the world’s first poly fender,” Minimizer CEO and Chief Visionary Craig Kruckeberg said.  “We’re always on the lookout for the next million dollar idea, whether it’s a brand-new product or an improvement to an existing one.”

“Drivers, salespeople, and mechanics often have great ideas, but they don’t have the resources to turn those ideas into reality,” Minimizer VP of Operations Jim Richards said.  “It’s a win-win for both sides if Minimizer can turn that idea into another award-winning product.”

Minimizer’s Work Benches debuted after a local repair shop requested a bench for their tools.

“The owner suggested we make something out of plastic, so I took it to my R&D team and they came up with a whole new product line,” Kruckeberg said.  “That kind of stuff happens all the time.”

Anyone with an idea is encouraged to submit online at http://www.minimizer.com/new-product-ideas/.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Leveraging telematics to get the most from insurance

Fleet owners are quickly adopting telematics as part of their risk mitigation strategy. Here’s why.

Reliable EV Charging Solution for Last-Mile Delivery Fleets

Selecting the right EV charging infrastructure and the right partner to best solve your needs are critical. Learn which solution PepsiCo is choosing to power their fleet and help...

Overcoming Common Roadblocks Associated with Fleet Electrification at Scale

Fleets in the United States, are increasingly transitioning from internal combustion engine vehicles to electric vehicles. While this shift presents challenges, there are strategies...

Report: The 2024 State of Heavy-Duty Repair

From capitalizing on the latest revenue trends to implementing strategic financial planning—this report serves as a roadmap for navigating the challenges and opportunities of ...