Trucker 7306 Vet1 0

New trailer design honors Vietnam War veterans

April 10, 2018
Effort also spotlights specific online shopping benefits for veterans.

The Army & Air Force Exchange Service, which is non-appropriated fund entity of the U.S. Department of Defense (DoD), is debuting a new tractor-trailer design in conjunction with the United States of America Vietnam War Commemoration program to honor Vietnam War veterans.

That “commemoration” program is administered by the Secretary of Defense to commemorate the 50th anniversary of the Vietnam War, the group noted. It began honoring that war’s 50th anniversary in 2012 and will continue through Veterans Day 2025.

The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize Vietnam veterans and their families for service, valor, and sacrifice.

“The Exchange is privileged to have the opportunity to recognize Vietnam veterans through our fleet,” noted Tom Shull, Exchange Director/CEO, in a statement. “These trucks will serve as rolling billboards, expressing gratitude for all who served during this era.”

The vehicle design features the silhouette of a lone service member set against the background of a faded horizon with a call to “Thank a Vietnam Veteran for Service to Our Nation.” The single military member represents the warfighters who served during this time, the Exchange said.

In all, three tractor-trailers in the Exchange’s fleet will feature the commemorative design as they deliver merchandise to Exchange stores from the organization’s U.S. main distribution centers: The West Coast Distribution Center at Sharpe Army Depot in California; Dan Daniel Distribution Center in Newport News, VA; and the Waco Distribution Center in Texas. Each will have one of those Vietnam War honor vehicles in service on their standard delivery routes, the Exchange noted.

Air Force Veteran Pat Thompson served in Vietnam before coming to the Exchange as a truck driver and mechanic and said in a statement that the new design “means a lot to him.” In his 18 years with the Exchange, he has deployed four times to support the troops.

“They remember,” said Thompson, who is based at the Exchange’s Waco Distribution Center. “We want to be remembered.”

The tractor-trailers will also highlight the Veteran online shopping benefit, which launched last November – a “life-long” online military exchange benefit authorizes all who served honorably to enjoy tax-free shopping and exclusive military pricing at

The Exchange is the 56th-largest retailer in the U.S. and said its annual earnings providing $2.4 billion in dividends to support military morale, welfare and recreation programs over the last 10 years.

About the Author

American Trucker staff

Sponsored Recommendations

Reducing CSA Violations & Increasing Safety With Advanced Trailer Telematics

Keep the roads safer with advanced trailer telematics. In this whitepaper, see how you can gain insights that lead to increased safety and reduced roadside incidents—keeping drivers...

80% Fewer Towable Accidents - 10 Key Strategies

After installing grille guards on all of their Class 8 trucks, a major Midwest fleet reported they had reduced their number of towable accidents by 80% post installation – including...

Proactive Fleet Safety: A Guide to Improved Efficiency and Profitability

Each year, carriers lose around 32.6 billion vehicle hours as a result of weather-related congestion. Discover how to shift from reactive to proactive, improve efficiency, and...

Tackling the Tech Shortage: Lessons in Recruiting Talent and Reducing Turnover

Discover innovative strategies for recruiting and retaining tech talent in the trucking industry at our April 16th webinar, where experts will share insights on competitive pay...

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!