Named in honor of the founder of the Mid America Trucking Show, the 29-year-old Paul K. Young Truck Beauty contest pits the most elite, tricked-out trucks, tractors, and trailers against one another to see which one is the sharpest. And while the truckers invovled battle over accolades and awards that come from winning such a competition, the event is also viewed as a way to "celebrate the hard work, pride, and sense of community" that defines the heavy-truck industry.