“The idea came to me while playing Monopoly with my kids, when I drew the ‘Get-Out-of-Jail-Free’ card,” says Kelly. “As I picked up the card, I flashed back to a recent speeding ticket and resulting traffic school. A light bulb came on, the dots connected, and here we are.”
People buy vouchers in various amounts – from $50 to $200 – and for various lengths of time – from 60 days to 6 months. The retail prices vary from $10 up to $80 depending on the value of the voucher and length purchased. The company says one of the most popular vouchers is the $100 voucher, which costs just $13.33.
Will this catch on? And does it really promote safe driving? I doubt it, but Kelly certainly thinks so.
“Don’t get us wrong on this, please,” says Kelly. “We see these vouchers as a means of communicating the all-important message of safe driving. People who receive these vouchers, whether they keep them for themselves, or pass them along as a gift, should think of the vouchers like a string tied around their finger – as a reminder of something. In this case the message is: Drive safely, because it matters – to everyone.”
Prepaid Traffic Tickets is selling the vouchers to aftermarket automotive and motorcycle parts and accessory companies, but also sees traffic schools as a potential market. Really? We’re going to train teenagers to drive and then immediately give them a voucher that will help cover the cost of a speeding ticket and this somehow will promote safe driving?
I just don’t see how this “advancement” in safe driving techniques improves driving safety in any way? But, if anybody is looking for a gift for me this year, I could use a few vouchers.