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McLeod unveils PowerBroker updates

A new viewing capability to track performance trends is being added to McLeod Software’s PowerBroker

A new viewing capability to track performance trends is being added to McLeod Software’s PowerBroker. The new reporting capability, along with several additional updated features, will be on display later this week as McLeod unveils the latest edition of PowerBroker at the Transportation Intermediaries Assn. (TIA) 32nd Annual Convention in Tucson.

“Providing our brokerage and logistics customers the tools to help them work efficiently and make informed decisions quickly regarding their business operations is critical in an intensely competitive marketplace,” said Tom McLeod, president & CEO. “Our goal is to offer our customers effective business tools such as these in every new version we develop.”

The brokerage performance command tool has been added to the brokerage planning section to allow brokers to see how their business is performing today, but also to project how that performance, if continued, will impact operations over the days ahead. By using performance indicators such as movement count, revenue and profit information and breaking down that information by movement status by the day, the past three days, and forecasting it for the next three days, allows managers to quickly adjust their operations.

“To be competitive in today’s challenging marketplace, brokers must know moment to moment what is happening in their operation, how it will affect their costs, revenue and profit, and how they can adjust to change a negative revenue trend – right now,” McLeod said. “It’s our job to put the tools in their hands to give them that ability and to offer them the greatest opportunity for success in the marketplace.”

Several other changes have been made, including a new profile function which allows users to drill down into the brokerage planning information by dispatcher, salesperson or freight lane; and a new private notification network (PNN) that allows a firm the option of including its logo or additional comments with outgoing email or faxes to carriers.

In addition, brokers can visualize their business’ flow graphically with the new inbound/outbound lane analysis report. This allows orders, revenue and billed miles to be tracked accurately through a summary chart and map which displays freight lane revenue by origin and destination states or by configurable three-digit ZIP code ranges. Total orders, total revenue, billed miles and loaded miles are also available as viewing options.

To make the system easier to use, there is a data import tool to allow customers to import their data into their transportation systems from an Excel spreadsheet quicker and a the field marshal tool which allows customers to customize their system by adding custom fields to screens, change the behavior of existing fields and add new tab sets to screens. A rapid alert notification system will deliver reports for instant viewing via a Rapid Alert messaging window.

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