Yokohama Tire Corp. has unveiled a new website the company said is more focused on customers. The site, www.yokohamatire.com, has been built with engagement, interactivity, education, empowerment with information and positive shopping experience in mind, the company said.
“Understanding the customers and how best to address their needs have always been the primary focus at Yokohama,” said Theresa Palang, manager of public relations & digital marketing. “With the new site, we have now provided those customers with new means by which to express their needs and on a platform that is increasingly becoming their choice – digital.”
The site includes an interactive driving style selector that asks customers their style on a scale of easy-going to spirited; a relative performance meter that asks customers to rate five tire performance factors (dry handling, wet handling, winter traction, noise/comfort, and longevity) in order of importance; an interactive product “hot spots” section that explains how tire features are built to delivery specific benefits; and a Tires 101 section that provides information on the relationship between tires and wheels, aspect ratios, tire sizing systems, speed ratings, load-carrying capacity, customizing options, and tire care and safety.
Also on the site, customers will find the Tech Lab, a section that explains the different technologies that go into the design of a Yokohama tire; and integrated links to the company’s Facebook, Twitter, and YouTube channels.
“The user-centric website with integrated social media channels are only the beginning,” said Palang. “As our customers migrate to other, newer digital platforms in the future we will introduce additional initiatives to make sure we are ever responsive to their preferences and needs.”
To assist in the decision-making process, the site includes tire comparisons and a dealer locator as well.