Freightliner LLC changes name

Oct. 8, 2007
Freightliner LLC has changed its corporate name effective January 7, 2008 to Daimler Trucks North America LLC

Freightliner LLC has changed its corporate name effective January 7, 2008 to Daimler Trucks North America LLC. This coincides with its parent firm’s switch from DaimlerChrysler AG to Daimler AG.

Freightliner LLC manufactures, distributes, and services products under the nameplates Detroit Diesel, Freightliner Trucks, Freightliner Custom Chassis, Mercedes-Benz engines and transmissions, Sterling Trucks, Thomas Built Buses, and Western Star Trucks. The company stressed that existing operations, structure, and brand strategies will not be affected by the name change, and that it will have no impact on dealer operations or supplier relations.

"Our business has changed dramatically in the past decade, and our name should reflect that reality," stated Chris Patterson, president and CEO. "The transition occurring in our parent company presented us with the opportunity to stop and examine our own organization and position in the industry. The time is right to implement a name change that reflects both our global DNA and our broad responsibilities within the NAFTA region."

Sponsored Recommendations

Tackling the Tech Shortage: Lessons in Recruiting Talent and Reducing Turnover

Discover innovative strategies for recruiting and retaining tech talent in the trucking industry at our April 16th webinar, where experts will share insights on competitive pay...

Stop Sweating Temperature Excursions

Advanced chemical indicators give you the peace of mind that comes from reliable insights into your supply chains. Compromised shipments can be identified the moment they arrive...

Stop Sweating Temperature Excursions

Advanced chemical indicators give you the peace of mind that comes from reliable insights into your supply chains. Compromised shipments can be identified the moment they arrive...

How Electric Vehicles Help You Prolong the Life of Your Fleet

Before adopting electric vehicles for commercial/government fleets, prioritize cost inquiries. Maintenance is essential; understand the upkeep of EV fleets. Here’s what you need...

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!