Arrow Truck Sales and Volvo Trucks North America (VTNA) along with motor carrier Heartland Express have announced they are teaming up to support “Back On The Road” 2010 campaign. In its third year, the program each year benefits a trucker in need of a truck and a job.
Truckers can nominate themselves or can be nominated. The trucker whose story is accepted will receive a 2007 Volvo VNL670, courtesy of VTNA, a one-year work agreement from North Liberty, IA-based Heartland, plus other products and services.
“Over the past two years, we’ve received a number of heart-warming stories of truckers helping others in need, so, we felt we should recognize these individuals, and their acts of kindness and consideration, as part of this year’s campaign,” said Carl Heikel, CEO of Arrow Truck Sales. “We believe the Back On The Road campaign has not only had a positive influence on those we’ve selected as winners, but on the trucking industry as a whole.”
Country musician Aaron Tippin returns as the celebrity spokesman for the campaign. Tippin’s latest album, In Overdrive, features classic trucker songs.
Anyone can nominate a trucker. Applications should include a 250-750 word story explaining why the driver deserves to win. Stories about family loss, loss from natural disaster or a recent return from military service could all be considered valid submissions, as well as stories of truckers helping others in need. Applications will be accepted until Dec. 6, 2009, at www.backontheroad2010.com.Other products the winning driver will receive include X One tires courtesy of Michelin; a TriPac auxiliary power unit courtesy of Thermo King; business consulting tools courtesy of ATBS; insurance provided by the Owner Operator Independent Drivers Association (OOIDA); a 3-yr./300,000 mi. warranty from National Truck Protection, Inc.; a monthly $500 fuel cards courtesy of Pilot Travel Centers; one year’s worth of filter products courtesy of Genuine Volvo Parts; and truck accessories and fenders courtesy of Minimizer products.