LAS VEGAS. Denso said its has officially launched its PowerEdge brand, a new line of starters, alternators and diesel aftertreatment products for heavy-duty trucks.
Joe Mejaly, a senior vice president with Denso Products and Services Americas, said the brand offers “durability at a competitive price” and is targeted at the second and third truck owners.
Speaking at a media event during Heavy Duty Aftermarket Week, Mejaly said the first orders were already being shipped out to customers.
Denso showcases its new PowerEdge brand at Heavy Duty Aftermarket Week.
Denso said the PowerEdge products are all new - not remanufactured - and exceed the increased electrical demands and emissions control requirements of the heavy-duty trucking industry.
Mejaly called PowerEdge “a very significant move” for a company that considers itself relatively new to the heavy-duty space. However, Denso is well established in the automotive space, with 31 operating companies and more than 24,000 employees in North America alone.
The company has invested about $3 billion over the past few years, Mejaly said. That includes building new warehouses, upgrading a reman facility, and creating a new business unit for connected services.
