Plus Truck

Former WABCO senior exec joins Plus advisory board

March 4, 2022
Jon Morrison will help self-driving truck technology company to scale deployment of autonomous trucks, according to Plus

Plus, a global provider of self-driving truck technology, announced March 1 that former WABCO senior executive Jon Morrison had joined its advisory board.

Morrison brings to Plus expertise in developing, commercializing, and scaling safety and efficiency technologies for commercial vehicles.

Plus will draw on his leadership experience to support the company’s global commercial deployment of its driver-in solution, PlusDrive, and the company’s continued development of autonomous trucking technology, according to a company press release.

See also: Plus delivers autonomous driving technology to HD manufacturer

“Jon’s unmatched expertise and track record of business and product leadership in the commercial vehicle industry is tremendously valuable as we look to scale the global deployment of our autonomous trucking technology,” said David Liu, CEO and co-founder of Silicon Valley, California-based Plus.

Morrison said, “Plus has achieved remarkable success as the first autonomous trucking developer to launch a commercial autonomous driving product, already serving marquee fleets and OEMs today. I have been incredibly impressed with the team and its technology leadership and strategic approach. I look forward to working closely with David and the rest of the Plus team to bring its revolutionary autonomous trucking technology to more fleets and OEMs, all of whom will benefit from the improved safety, efficiency, and sustainability.”

Prior to starting his current strategic advisory firm, Morrison served in several executive leadership positions over 15 years at WABCO, a provider of advanced electronic vehicle control, electrification, vehicle telematics and safety technologies for heavy-duty commercial vehicles, according to the release from Plus.

Most recently, he was president of the Americas for WABCO from 2015 through its acquisition by  ZF in 2020. Prior to that, he was president and general manager of Meritor WABCO, a North American joint venture between WABCO and Meritor that markets and sells safety technology and efficiency components. Morrison also previously served as president for North America for American Axle & Manufacturing.

As for Plus, the company is developing high-performance full-stack Level 4 autonomous driving technology to enable driverless trucks, its press release said. The company’s first commercial product, PlusDrive, is a driver-in solution that supports drivers to make long-haul trucking safer, more efficient, more comfortable, and more sustainable. PlusDrive is already being delivered to fleets and truck OEMs.

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