Nissan takes aim at LCV market

Feb. 6, 2006
Nissan North America (NNA) is forming a new division responsible for the sales and marketing of light commercial vehicles (LCVs) and fleet sales in the U.S.

Nissan North America (NNA) is forming a new division responsible for the sales and marketing of light commercial vehicles (LCVs) and fleet sales in the U.S.

Dubbed the Light Commercial Vehicle and Fleet Division, its goal is to develop products and services for users of light commercial vehicles, said Jed Connelly, senior vp-sales and marketing for NNA.

“The new LCV lineup is a major part of Nissan’s future profit and volume plans for the U.S.,” he said. “A dedicated division will help us in meeting the specific needs of the American LCV customers, both in terms of products and services.”

Mike Hobson is going to head up the new division, which is aiming to sell 434,000 LCV units globally in 2007, while attaining an 8% operating profit margin. Hobson, who joined Nissan in 1991, has served in several capacities, including C&I manager, truck model line manager, and positions at Nissan Motor Acceptance Corp., the company’s captive finance arm. He’ll report directly to Connelly, the company said.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Boost truck leasing profits with telematics insights! Reduce maintenance costs, improve uptime, and strengthen customer relationships. Learn how data drives success.
This free guide outlines simple steps for hiring and onboarding commercial drivers while ensuring that you meet Regulation Part 391 and maintain fully compliant driver qualification...
Ready to boost fleet efficiency by up to 50%? Learn how AI-powered dispatch and next-gen tech are transforming TMS workflows, improving driver planning, and streamlining operations...
Gain a strategic edge in today’s evolving fleet landscape. Join us to explore how fuel cards are helping fleet managers cut costs, enhance control, and prepare for an electrified...