Isuzu unveils new N-Series

March 1, 2007
The introduction of Isuzu's 2008 model year N-Series during Heavy Duty Aftermarket Week in Las Vegas was a high-energy moment by any measure, signaling not only the launch of an all-new product line but also what Todd Bloom, marketing vp for General Motors Isuzu Commercial Truck, LLC called a turning point for the company. From this launch forward, Bloom noted, Isuzu intends to make the U.S. market

The introduction of Isuzu's 2008 model year N-Series during Heavy Duty Aftermarket Week in Las Vegas was a high-energy moment by any measure, signaling not only the launch of an all-new product line but also what Todd Bloom, marketing vp for General Motors Isuzu Commercial Truck, LLC called a “turning point” for the company.

From this launch forward, Bloom noted, Isuzu intends to make the U.S. market a focus, eventually growing annual medium duty sales to 50,000 vehicles. That makes the new N-Series the point of the spear in Isuzu's drive to be “a medium-duty commercial truck powerhouse in the U.S.”

The low-can-forward (LCF) N-Series models not only meet the 2007 EPA and California diesel emission standards, but they also feature front-to-back enhancements, including more cab room, enhanced safety and convenience, and more power. For example, in the area of driver comfort look for a larger and more spacious cab riding on an improved cab mounting designed to deliver a smoother ride.

Doors swing wider and seatbacks are high and covered in a new Tricot cloth, intended to stay cooler in summer and warmer in winter, plus there are storage areas virtually everywhere — from the seatbacks to the dash and overhead.

Power windows and door locks are standard equipment as are door-mounted ashtrays and cup holders in the center console and dash. Air conditioning is standard on gasoline models, optional on diesels.

The new cabs also feature a new dash and an easy-to-remove panel at the front of the cab for ready access to the wiper motor and linkage, electrical connections and air intake filters. To enhance safety and durability, Isuzu engineers also redesigned the seatbelt for easier operation, cut side windows lower to enhance visibility, mounted larger side mirrors with integrated convex sections and increased cab structural strength and corrosion resistance.

Horsepower has been increased as well — to 205 hp. at 2400 rpm for the 5.2L, overhead cam, 4HK1-TC turbocharged, intercooled diesel engine. Torque has been given a similar boost, to 441 lb.-ft. at 1850 rpm, up from 387 lb.-ft. It covers GVW ranges from 12,000 lb. to 19,500 lb. and has a B10 durability rating of 310,000 miles. The diesel can be paired with the new Aisin A465 heavy-duty, 6-sp. automatic with double overdrive, or with a 6-sp. manual transmission. The gasoline Vortec 6.0L, V-8 engine delivers 325 hp. and 360 lb.-ft. of torque, driven through the Hydra-Matic 4L80 4-sp. automatic transmission.

Isuzu N-Series diesel models include the NPR, NPR HD (regular and crew cab), NQR (regular and crew cab) and NRR. The gasoline engine is available in the NPR and NPR HD models.

Customers who want the ability to mount longer and wider bodies also got their wish with the 2008 N-Series, which will include additions capable of handling bodies up to 24 in. long and 102 in. wide.

Financing options will be expanded, too, with the reintroduction of an Isuzu captive finance service this year, limited geographically, at least early on, probably to the Northeast.

To celebrate this landmark moment in the company's history, Isuzu also unveiled a limited edition chassis called the Onyx, boasting a black and silver exterior in keeping with its name.

Isuzu executives announced plans to build a new factory on property already set aside for the purpose near Birmingham, AL, when sales in the U.S. approach the 50,000 mark. www.isuzucv.com

About the Author

Wendy Leavitt

Wendy Leavitt joined Fleet Owner in 1998 after serving as editor-in-chief of Trucking Technology magazine for four years.

She began her career in the trucking industry at Kenworth Truck Company in Kirkland, WA where she spent 16 years—the first five years as safety and compliance manager in the engineering department and more than a decade as the company’s manager of advertising and public relations. She has also worked as a book editor, guided authors through the self-publishing process and operated her own marketing and public relations business.

Wendy has a Masters Degree in English and Art History from Western Washington University, where, as a graduate student, she also taught writing.  

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