• 2010 Rotella Road Show kicks off at Mid-America

    LOUISVILLE, KY. The 2010 Shell Rotella Road Show is under way, kicking off this week at the Mid-America Trucking Show here in Louisville
    March 26, 2010

    LOUISVILLE, KY. The 2010 Shell Rotella Road Show is under way, kicking off this week at the Mid-America Trucking Show here in Louisville.

    The show will include stops in Lexington, VA, at the Shell Rotella SuperRigs, the Trucker’s Jamboree in Walcott, IA, and the Great American Trucking Show in Dallas. In all, the show will make ten stops, concluding at the Motorsports Nationals in Hampton, GA, from Sept. 18-19.

    Interactive videos featuring custom-animated computer simulation of an engine teardown to show how Shell Rotella’s Energized Protection engine oil family of products protects against acid, wear and deposits, is one feature visitors to the show will see. There are also a number visual demonstrations of Rotella oils as well.

    Other stops for the show include:

    • TruckWorld, Toronto, April 15-17
    • Buckin’ Bull Equipment Expo & Big Rig Show n Shine, Cleveland, TN, May 28-29
    • Shell Rotella SuperRigs, Lexington, VA, June 10-12
    • National Tractor Pull Assn., Tomah, WI, June 25-27
    • Trucker’s Jamboree, Walcott, IA, July 8-9
    • National Tractor Pull Assn., Chapel Hill, TN, July 24-25
    • Empire Farm Days, Seneca Falls, NY, Aug. 9-12
    • Great American Trucking Show, Dallas, Aug. 19-21
    • Motorsports Nationals, Hampton, GA, Sept. 18-19.

    Voice your opinion!

    To join the conversation, and become an exclusive member of FleetOwner, create an account today!

    Sign up for our free eNewsletters

    Latest from News

    4126654 | Phartisan | Dreamstime.com
    driver retention
    Turnover and its causes are expenses we like to ignore or accept as the cost of running a trucking company. In a market like today’s, investing in retention doesn’t mean spending...
    262563459 | Vitpho | Dreamstime.com
    Combat cargo theft: Strategies to protect your fleet in 2025
    Cargo theft is rising in the U.S., fueled by advanced tactics and international rings. Understanding trends and strategies is essential for fleets to safeguard their assets.
    81443784 | Vitpho | Dreamstime.com
    trucking efficiency
    When you couple a truck spec’d properly for its duty cycle with technologies that improve efficiency and a driver who is hyper-focused on fuel efficiency, you’ll have a winning...