Freightliner LLC has announced a reorganization of its executive team by adding a new member, creating new leadership positions for marketing and distribution, and aligning its truck and component sales efforts under a single executive.
- Michael E. Delaney is joining the company’s executive committee in the newly created position of senior vp of marketing
- Sterling and Western Star chief John Merrifield becomes senior vp of distribution for the Freightliner group of companies
- Freightliner Trucks sales head Mark Lampert to lead sales for all truck and component brands.
Delaney, who previously served Volvo Trucks North America as vp of marketing, will assume responsibility for the development of the Freightliner, Sterling and Western Star truck brands. Additionally, he will help establish the nameplate identities of the Detroit Diesel, Thomas Built, Freightliner Custom Chassis, and American LeFrance business units. His duties will include top-level management of market planning, product strategy, brand advertising, segment development, product promotion and new truck pricing.
Merrifield will take on his new role and exit his existing title as senior vp, Sterling and Western Star Trucks. In his new position, Merrifield will oversee the development of the company’s network of independently owned and operated truck dealerships. He will serve as the group’s senior link to TravelCenters of America, the company’s affiliated service partner which provides repair and maintenance services. He will also assume responsibility for the Detroit Diesel distributor network.
Mark Lampert, presently senior vp, Freightliner Trucks, will assume the additional responsibility for the development of sales for the Sterling and Western Star brands, as well as for the Detroit Diesel on-highway engine business unit and the company's proprietary components sales. He will also oversee the company's used truck operations, managed by the Freightliner Market Development Corporation business unit.
