Panther launches rebranding effort

A rebranding effort is in the works for Panther Expedited Services as the company seeks to expand its presence by becoming a full-service transportation and logistics provider, offering domestic and international ground, air, ocean, and logistics services.

The company's rebranding effort includes the theme line, “On Time. On Target. No Exceptions,” a phrase that Panther said illustrates its evolution from a company focused on managing exceptions to one focused on helping customers avoid them.

The company has also revamped its web site — www.pantherexpedite.com — to reflect its new service offerings. The company's URL and name will remain the same, the company said, noting that it's the expanded services that will be new.