Cummins Inc. has announced a global branding strategy designed to emphasize the Cummins brand
Cummins Inc. has announced a global branding strategy designed to emphasize the Cummins brand.
“To ensure that ‘The New Cummins’ achieves top-of-mind awareness among all potential customers, partners and stakeholders," stated Tim Solso, Cummins chairman & CEO. “Cummins is launching a stronger, more unified branding strategy that reflects a stronger, more diversified Cummins.”
All businesses and products under the Cummins brand name will be branded with the colors of red and black to give the traditional Cummins logo a bolder look and feel, the company said.
Effective immediately, new Cummins business descriptors will be standardized under the new branding strategy, as follows:
Cummins Emission Solutions
Cummins Filtration (formerly Fleetguard)
Cummins Fuel Systems
Cummins Generator Technologies (formerly Newage)
Cummins Power Generation
Cummins Turbo Technologies (formerly Holset)
Voice your opinion!
To join the conversation, and become an exclusive member of FleetOwner, create an account today!
This guide is designed to help you navigate these challenges, featuring strategies for automation, examples of effective tools, and a real-world success story from Phoenix Cargo...
Fullbay's fifth annual State of Heavy-Duty Repair compiles insights from almost 1,000 experts and over 3,500 shops. If you aren't leveraging these proven data points, your competition...
The Guide for Managing Maintenance is a comprehensive resource designed to help fleet managers improve their maintenance operations, reduce downtime, and lower overall fleet costs...
Discover how fleet operators are impacted by challenges like driver onboarding delays and complex compliance, and the critical need for technology to boost efficiency and cut ...
