"We've taken the Con-Way NOW business model of asset-light use of independent business owners and high technology for shipment management and applied the model to repetitive, dedicated truckload-type moves," said J. Edwin Conaway, president and CEO of Con-Way NOW. "The results have been a higher level of service and a very competitive cost for shippers."
The company has been marketing and testing one-way and roundtrip services in a variety of equipment configurations from 53-foot tractor-trailers to 24-foot straight trucks. The company said its satellite tracking technology allows it to monitor the dedicated shipments the same way it does expedited loads and offers customers time-definite delivery.
Conaway sees great potential for the new service.
"As we add more business we are building a database in our computer that eventually will allow us to match loads, routes and drivers on a daily, scheduled basis," Conway said.
