• GM to de-emphasize light truck focus

    General Motors Corp. (GM) said it will shift more of its $3.5 billion North American product development budget in 2003 to passenger cars after focusing on light trucks since the mid-1990s. GM said will now spend 62-63% of the budget on passenger cars. The company spent about 65% on pickups and SUVs in the past two years. GM said its share of the U.S. midsize car market fell to about 30% in 2002 from
    Feb. 18, 2003
    General Motors Corp. (GM) said it will shift more of its $3.5 billion North American product development budget in 2003 to passenger cars after focusing on light trucks since the mid-1990s.

    GM said will now spend 62-63% of the budget on passenger cars. The company spent about 65% on pickups and SUVs in the past two years.

    GM said its share of the U.S. midsize car market fell to about 30% in 2002 from about 40% in the late 1980s as it focused more on light trucks.

    "Now that we've rebuilt our truck portfolio, we're rebuilding the same kind of portfolio with our cars," GM spokesman Tom Kowaleski said.

    About the Author

    Tim Parry

    Tim Parry is a former FleetOwner editor. 

    Voice your opinion!

    To join the conversation, and become an exclusive member of FleetOwner, create an account today!

    Sign up for our free eNewsletters

    Latest from News

    Dana Inc.
    Dana Spicer HVT1 transmission combines hydrostatic and mechanical drives in an integrated 90-degree gearbox to provide precise low-speed maneuvering control.
    In a move that will impact vocational fleets, Allison aims to integrate Dana's off-highway drivetrain and propulsion technologies into its expansive commercial vehicle supplier...
    CSAA
    Officials from CSAA gathered with the Collision Engineering Career Alliance, Contra Costa administration, and Collision Engineering students for a check presentation.
    Hyundai, Carrier, CSAA Insurance Group, and Bridgestone make donations. U-Haul offers disaster help.
    Ford
    2025 maverick
    NHTSA’s latest safety notices feature engine failure, overloaded electrical systems, and more.