GM to de-emphasize light truck focus

Feb. 18, 2003
General Motors Corp. (GM) said it will shift more of its $3.5 billion North American product development budget in 2003 to passenger cars after focusing on light trucks since the mid-1990s. GM said will now spend 62-63% of the budget on passenger cars. The company spent about 65% on pickups and SUVs in the past two years. GM said its share of the U.S. midsize car market fell to about 30% in 2002 from
General Motors Corp. (GM) said it will shift more of its $3.5 billion North American product development budget in 2003 to passenger cars after focusing on light trucks since the mid-1990s.

GM said will now spend 62-63% of the budget on passenger cars. The company spent about 65% on pickups and SUVs in the past two years.

GM said its share of the U.S. midsize car market fell to about 30% in 2002 from about 40% in the late 1980s as it focused more on light trucks.

"Now that we've rebuilt our truck portfolio, we're rebuilding the same kind of portfolio with our cars," GM spokesman Tom Kowaleski said.

About the Author

Tim Parry

Tim Parry is a former FleetOwner editor. 

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Boost truck leasing profits with telematics insights! Reduce maintenance costs, improve uptime, and strengthen customer relationships. Learn how data drives success.
This free guide outlines simple steps for hiring and onboarding commercial drivers while ensuring that you meet Regulation Part 391 and maintain fully compliant driver qualification...
Ready to boost fleet efficiency by up to 50%? Learn how AI-powered dispatch and next-gen tech are transforming TMS workflows, improving driver planning, and streamlining operations...
Gain a strategic edge in today’s evolving fleet landscape. Join us to explore how fuel cards are helping fleet managers cut costs, enhance control, and prepare for an electrified...