Pony Express U.S.A. Inc. has signed a transportation and trademark licensing agreement with True-Way Logistics Corp. The trademark agreement calls for True-Way to license the PonyExpress Freight trademark, and the transportation agreement calls for PonyExpress to provide sales, administrative and customer care services to True-Way's present customers. "We feel that this strategic alliance provides
Pony Express U.S.A. Inc. has signed a transportation and trademark licensing agreement with True-Way Logistics Corp.
The trademark agreement calls for True-Way to license the PonyExpress Freight trademark, and the transportation agreement calls for PonyExpress to provide sales, administrative and customer care services to True-Way's present customers.
"We feel that this strategic alliance provides many advantages and growth opportunities for both companies," said Pony Express president & CEO Peter Ticktin.
Ticktin added that PonyExpress will benefit from new sales revenue generated by True-Way customers, existing customers that require full trailerload services, licensing revenue and the additional brand exposure from the use of our trademark on trucks traveling across the U.S.
Voice your opinion!
To join the conversation, and become an exclusive member of FleetOwner, create an account today!
Discover how eets can evaluate, select, and implement trailer telematics with condence. This step-by-step guide walks you through the entire process, so you can improve visibility...
Read more about how WarmMark QR addresses today’s common cold chain monitoring challenges through an innovative combination of visual and digital tracking.
Unexpected toll costs cutting into your fleet’s profits? Learn how to take control with smart toll management strategies that boost efficiency, savings, and productivity.
