Loyalty program rewards drivers

July 18, 2011
Wingfoot Commercial Tire Systems and Boss Truck Shops are offering a new loyalty rewards program that rewards drivers for purchases at participating locations.

Wingfoot Commercial Tire Systems and Boss Truck Shops are offering a new loyalty rewards program that rewards drivers for purchases at participating locations.

The Maxxcare card-based program is currently available at participating Wingfoot Truck Care Centers and Boss Shop locations. It rewards three points for every dollar spent on preventive maintenance services and one point per dollar for other repairs. Points can be redeemed for eligible produces and service purchases.

“We sincerely appreciate our customers and are honored that more drivers are asking us to maintain their trucks, so rewarding them for their loyalty was an easy decision," said Phillip Kane, Wingfoot's president & COO. “We’d like to encourage drivers to visit our participating on-highway locations and sign up for Maxxcare today.”

Drivers can pick up a card at participating locations or by visiting www.maxx-care.net to sign up online.

To help promote the new program as well as Goodyear’s new Uni-Maxx Truck Care Network, the companies are offering a Maxxcare “Million Point Giveaway” promotion. Points accumulated in the program between June 13, 2011, and Dec. 31, 2011 will be totaled and the driver with the most points will earn 250,000 additional Maxxcare points.

Each remaining member of the top-10 in points accumulated during this time will receive a descending number of points from 150,000 for second to 20,000 for 10th. Ten drivers, drawn at random, will also receive 10,000 points.

Wingfoot is a subsidiary of the Goodyear Tire & Rubber Co. Boss Truck Shops is a subsidiary of Bosselman.

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