In his previous position as vp of e-commerce and marketing technology, Larson was responsible for developing practical web-based IT applications designed to benefit CF customers. Last year, Larson's team launched www.cf.com, a web site designed for CF's 155,000 core customers, most of whom are long-haul shippers. The web site includes innovative eBusiness tools that allow customers to conduct business in a self-service environment.
Larson began his career at CF in 1982 as a sales executive with the company's air freight division. He has managed terminal operations and sales for CF at several hub locations. He joined CF's corporate IT group when the team was formed ten years ago to manage strategic customer support. He was later charged with deploying marketing technology to CF's core customers.
