BellSouth Wireless Data LP, one of trucking's major providers of wireless data service, has changed its name to Cingular Interactive LP. The company is now a business unit of Cingular Wireless, a joint venture between BellSouth and SBC. Before taking the BellSouth Wireless name, the company was known as RAM Mobile Data.
Donald Kovalevich, president and CEO of BellSouth Wireless Data, will remain president of Cingular Interactive, but will report to Mark Feidler, COO for Cingular Wireless. Both the parent and subsidiary are based in Woodbridge, N.J.
“Our new name illustrates our status both as a member of the Cingular Wireless family, and as a provider of interactive wireless data communications solutions to companies and mobile professionals,” Kovalevich said.