FAMG wins truckside ad contract

Oct. 9, 2001
Fleet Advertising Media Group (FAMG), a truckside advertising company based in Roanoke, TX, has won a contract with H.E. Butt Grocery Co., of San Antonio to utilize the fleet of Parkway Systems, a wholly-owned trucking company subsidiary of the grocer, for advertising purposes. FAMG said 296 Parkway Systems trailers would be made available via this contract for advertising purposes. FAMG is one of
Fleet Advertising Media Group (FAMG), a truckside advertising company based in Roanoke, TX, has won a contract with H.E. Butt Grocery Co., of San Antonio to utilize the fleet of Parkway Systems, a wholly-owned trucking company subsidiary of the grocer, for advertising purposes. FAMG said 296 Parkway Systems trailers would be made available via this contract for advertising purposes.

FAMG is one of a growing number of companies that specialize in truckside advertising – a process whereby the sides of trailers and straight trucks are turned into rolling billboards for the display advertising. Truckside advertising, estimated to be a $30 million annual business, is considered part of FAGM’s out-of-home advertising market, including such items as billboards and ads placed on benches and seats in public parks.

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