‘Brand Maniacs’ to Tell Trucking Story
The American Trucking Assns. has hired PriceWeber, a Louisville-based marketing communications firm to develop a new image campaign for the organization in 2004. PriceWeber, whose clients include Cummins Engine, Bolla Wine, Finlandia vodka, International Truck and Engine and Valvoline will bring its concept of “BrandMania” to the trucking industry, hoping to create a positive image for the nation’s