Sirius and Penske Sign Radio Pact
SIRIUS Satellite Radio and Penske Truck Leasing, today announced a multi-year agreement to offer SIRIUS satellite radios in some lease, commercial and consumer rental vehicles.
Penske Truck Leasing will offer factory-installed SIRIUS radios on new class 5,6,7 and 8 trucks that it purchases for its business - where available. All SIRIUS radios will be pre-activated with a sampling of programming for a free-trial period.
The agreement also calls for both companies to engage in joint marketing including direct sales efforts to Penske Truck Leasing customers and signage and promotions at Penske Truck Leasing locations.