Fleets take to the Internet

March 1, 2004
A growing number of trucking firms are using the Internet to fulfill a variety of business needs, from helping recruit drivers to selling freight services to shippers, according to recent research. Over the last five years, I've seen a high rate of adoption of business Internet systems by truckers, says Professor Anuradha Nagarajan of the University of Michigan's Business School Nagarajan has been

A growing number of trucking firms are using the Internet to fulfill a variety of business needs, from helping recruit drivers to selling freight services to shippers, according to recent research.

“Over the last five years, I've seen a high rate of adoption of business Internet systems by truckers,” says Professor Anuradha Nagarajan of the University of Michigan's Business School Nagarajan has been researching the economic impact of the Internet on trucking for several years.

“I've been very impressed by how trucking companies are using the Internet to buy and sell services, connect with vendors, and recruit drivers,” she says. “The only issue holding back more widespread use of Internet- and electronic-based systems is that most regulators still want paper documents — even though most trucking customers want everything to be done electronically. Trucking is caught between a rock and a hard place.”

Despite those challenges, trucking firms are still beefing up their use of the Internet. According to a 2002 study conducted by Ecom-Ohio — a state technology policy group — 33% of Ohio's trucking companies use the Internet as a business tool. This compares favorably to the 32% usage level of all U.S. businesses.

That study also found that 38% of Ohio's trucking firms say using the Internet increased their revenues, with 52% saying the Internet increased productivity.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Report: The 2024 State of Heavy-Duty Repair

From capitalizing on the latest revenue trends to implementing strategic financial planning—this report serves as a roadmap for navigating the challenges and opportunities of ...

Fleet Industry Benchmarks: How does your fleet stack up?

Discover how your fleet compares to industry benchmarks and gain insights from a 2024 Benchmarking Report on maintenance spend, turnaround time, and more. Join us to identify ...

Build a Tolling Program to Manage Toll Fees and Risks

Fleets looking to effectively manage their operational costs should consider their tolling costs. Download the PrePass whitepaper, “Build a Tolling Program to Manage Toll Fees...

Reducing CSA Violations & Increasing Safety With Advanced Trailer Telematics

Keep the roads safer with advanced trailer telematics. In this whitepaper, see how you can gain insights that lead to increased safety and reduced roadside incidents—keeping drivers...