Freightliner to Woo Detroit Diesel Customers

April 9, 2001
Freightliner LLC said it soon will unveil a sales program targeted at Detroit Diesel heavy-duty engine purchasers who may no longer have access to Detroit Diesel Series 60 engines from other OEMs. The truck maker said the program, which will offer customers a comprehensive incentive package for purchasing new Freightliner, Sterling or Western Star trucks equipped with Detroit Diesel Series 60 engines,

Freightliner LLC said it soon will unveil a sales program targeted at Detroit Diesel heavy-duty engine purchasers who may no longer have access to Detroit Diesel Series 60 engines from other OEMs. The truck maker said the program, which will offer customers a comprehensive incentive package for purchasing new Freightliner, Sterling or Western Star trucks equipped with Detroit Diesel Series 60 engines, will be launched in three weeks.

"Our upcoming sales program will offer tremendous benefits and exciting incentives to Detroit Diesel engine buyers currently running competitor trucks," said James L. Hebe, Freightliner president and CEO. "We intend to show these Detroit Diesel customers the advantages of doing business with us."

Because Detroit Diesel Corp. was purchased by DaimlerChrysler, Freightliner's parent company, Freightliner's competitors in the North American heavy-duty truck market have or soon will stop offering Detroit Diesel engines in their trucks.

Hebe did not disclose the details of the program, but said it would contain a package of benefits that only Freightliner and its North American DaimlerChrysler affiliates can deliver.

About the Author

Tim Parry

Tim Parry is a former FleetOwner editor. 

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

The Road Ahead: 2025 Trucking and Fleet Insights

Discover how fleet operators are impacted by challenges like driver onboarding delays and complex compliance, and the critical need for technology to boost efficiency and cut ...

Driving Growth: How to Manage More Freight

Ready to grow your trucking business? Whether you have 25 or 200 trucks, this guide offers practical tips and success stories to help you expand with confidence. Discover how ...

How to Maximize Fleet Management with Vehicle Bypass

Join us on February 18th to learn how truck weigh station bypass systems boost fleet performance and driver satisfaction.

Optimizing your fleet safety program using AI

Learn how AI supports fleet safety programs with tools for compliance monitoring, driver coaching and incident analysis to reduce risks and improve efficiency.