Sterling Truck Revamps Website

Nov. 17, 2003
Sterling Truck Corporation has revamped its website, www.SterlingTrucks.com, offering a new look, easier navigation, a search function, updated information, revised dealer information and additional features, company officials said. "Sterling's new Web site was designed with the customer in mind," said Ann Demitruk, Director of Marketing for Sterling Truck Corporation. "In just a few clicks, customers

Sterling Truck Corporation has revamped its website, www.SterlingTrucks.com, offering a new look, easier navigation, a search function, updated information, revised dealer information and additional features, company officials said.

"Sterling's new Web site was designed with the customer in mind," said Ann Demitruk, Director of Marketing for Sterling Truck Corporation. "In just a few clicks, customers will be able to learn more about Sterling Trucks, locate the specific truck they need and get contact information for the dealer who has it in stock. Or they can choose to access service and support information."

The new SterlingTrucks.com includes a Truck Locator feature that allows customers to search for specific trucks by dealer location, configuration, model, cab size, transmission type and other options. The addition of pull-down menus makes the new tools and information readily accessible in several main categories: Trucks, Dealers, Parts and Service, Business Support, Components and Inside Sterling. The site employs a variety of media, with additional product photos, video clips, and a news ticker displaying current press releases.

In addition to the Truck Locator, customers can download vocational reference guides to assist them with installing bodies on Sterling vehicle chassis. Current Sterling Truck customers are also offered additional support on the new site, including printable coupons for service, listings of dealership repair specials and online maintenance references.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

The Road Ahead: 2025 Trucking and Fleet Insights

Discover how fleet operators are impacted by challenges like driver onboarding delays and complex compliance, and the critical need for technology to boost efficiency and cut ...

Driving Growth: How to Manage More Freight

Ready to grow your trucking business? Whether you have 25 or 200 trucks, this guide offers practical tips and success stories to help you expand with confidence. Discover how ...

How to Maximize Fleet Management with Vehicle Bypass

Join us on February 18th to learn how truck weigh station bypass systems boost fleet performance and driver satisfaction.

Optimizing your fleet safety program using AI

Learn how AI supports fleet safety programs with tools for compliance monitoring, driver coaching and incident analysis to reduce risks and improve efficiency.