Love’s installing RFID payment system

April 12, 2013

Love’s Travel Stops is completing the installation of a radio frequency ID (RFID) payment system. RFID enables the processing of payment at the diesel pump.

The radio frequency system operates through a secure, low cost RFID tag placed on a truck’s windshield that is detected by an antenna installed in diesel lanes at Love’s locations.

The electronic signal turns the fuel pump on and off and completes a payment transaction with little driver interaction.

“A gallon of diesel fuel costs roughly $4. If RFID technology can eliminate just 1% of fuel theft or other unauthorized fuel purchases, the trucking company has saved four cents per gallon,” said Jon Archard, director of fuel marketing for Love’s.

“There aren't many ways for a fleet to see this sort of financial impact with such a minimal cost to do so,” he added.

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