Navistar enhances International owner-loyalty program

July 31, 2013
Includes enhanced tools aimed at small- and mid-sized fleets

Navistar International Corp.  today unveiled enhancement to International Advantage, the OEM’s owner- loyalty program.  Benefits now include advanced fleet management tools, 24/7 dedicated concierge service and exclusive offers on vehicles, parts and service.  The company said the programs tools aim to benefit small- and mid-sized fleets.

“We understand that our customers have a choice when it comes to purchasing their next vehicle, and we recognize the importance of providing value above and beyond the vehicle itself,” said Mike Cerilli, Navistar’s vp, truck marketing. “The International Advantage program was designed to provide our customers with the best service available.”

A major component of the enhanced program is the new International Advantage online portal, which includes expanded capabilities and features for users. The portal hosts a suite of fleet management tools-- including the ability to track an entire fleet online with customized communications and reminders for service. 

“An essential part of providing a quality product is continuing to support that product after it’s sold,” added Cerilli. “Fleet management resources within the portal and 24/7 dedicated support are designed to minimize unscheduled downtime, keeping vehicles on the road and generating revenue for our customers.”

The International Advantage loyalty program is available for new and existing International Truck owners at no additional cost.

For more information, go to or access the following YouTube video for new and existing owners:

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