Photo: Tesla Inc.
A teaser photo of the new Cybertruck from Tesla Inc. inspired by the sci-fi movie, 'Blade Runner.'

Elon Musk schedules ‘Blade Runner’ inspired truck unveil for Nov. 21

Nov. 7, 2019
Elon Musk set a date for the debut of the electric-car maker’s first pickup and further tied the truck to the famous sci-fi movie that inspired its design.

(Bloomberg) – Tesla Inc. chief executive officer Elon Musk set a date for the debut of the electric-car maker’s first pickup and further tied the truck to the famous sci-fi movie that inspired its design.

Tesla will unveil the truck Nov. 21 in Los Angeles, near the factory where Musk’s other company, Space Exploration Technologies Corp., builds rockets, Musk tweeted Wednesday. In a follow-up post, he said the date was “strangely familiar” and shared a link to the opening credits and scene of the 1982 film “Blade Runner,” which was set in November 2019.

Musk, 48, has made reference to the movie before in discussing the truck. He told Recode a year ago he wanted Tesla to design “a really futuristic-like cyberpunk, ‘Blade Runner’ pickup truck.” He released a teaser image of the truck in March.

“I think the Tesla Cybertruck is our best product ever,” Musk said during Tesla’s latest earnings call on Oct. 23.

The truck unveil could end up being counterprogramming to the Los Angeles Auto Show, which opens to the public the following day.

About the Author

Craig Trudell

Sponsored Recommendations

Reducing CSA Violations & Increasing Safety With Advanced Trailer Telematics

Keep the roads safer with advanced trailer telematics. In this whitepaper, see how you can gain insights that lead to increased safety and reduced roadside incidents—keeping drivers...

80% Fewer Towable Accidents - 10 Key Strategies

After installing grille guards on all of their Class 8 trucks, a major Midwest fleet reported they had reduced their number of towable accidents by 80% post installation – including...

Proactive Fleet Safety: A Guide to Improved Efficiency and Profitability

Each year, carriers lose around 32.6 billion vehicle hours as a result of weather-related congestion. Discover how to shift from reactive to proactive, improve efficiency, and...

Tackling the Tech Shortage: Lessons in Recruiting Talent and Reducing Turnover

Discover innovative strategies for recruiting and retaining tech talent in the trucking industry at our April 16th webinar, where experts will share insights on competitive pay...

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!