ABC Broadcasting, Sirius Satellite Radio and The Midnight Cowboy Trucking Radio Network announced this week that they will have a channel for truckers that will air over Sirius’ satellite radio network. The channel, which will debut later this year, will be on the air around the clock and will be broadcast nationally.
The Midnight Cowboy Radio Network, hosted by Eric Harley, will broadcast news, product information and transportation based programming primarily focused on providing “business tools” for the CDL driver as well as large and small fleet management.
As the only 24-hour coast-to-coast source dedicated to customized programming for today’s trucker, the Midnight Cowboy Radio Network on Sirius will broadcast entertainment based features as well as segments on industry news, efficiency and productivity, new product information and more. The Midnight Cowboy Radio Network said it will join forces with top industry leaders and organizations to create an environment that this “new generation” of trucking professionals can use to increase their productivity.
“We’re thrilled to partner with Midnight Cowboy to deliver the type of specialized programming that laung-haul truckers cannot get anywhere else,” said Elana Sofko, Sirius’ director, talk/sales partners. “While other trucking programs focus on recurrent or classic country music, Midnight Cowboy provides up-to-the-minute information and news that keeps truckers running safely and efficiently down the highway.” Broadcasting to truckers for over 32 years, Midnight Cowboy informs and entertains nightly with host Harley, an 18-year broadcast veteran.