Online auction site hookup.com, has announced a partnership with Midnight Cowboy Trucking Radio Network. According to the arrangement, Midnight Cowboy Trucking Radio Network will broadcast daily hookup.com auction reports, profiling the most active auctions from the site during the first hour of the show. In addition, hookup.com, which holds auctions for heavy duty trucks, trailers and equipment, will offer listeners expertise in Website development, software and Internet usage.
“Much of our traffic occurs during the night, when drivers and Owner-Operators have down time,” says Kurt DeRuy, chief operating officer of hookup.com. “We are happy to team up with the Midnight Cowboy and offer their listeners information, not only about online auctioning, but how to use the Internet to help their businesses.”
Eric Harley, host of the Midnight Cowboy Trucking Network, said he is thrilled to have hookup.com as an editorial partner.
“Providing live hookup.com reports will be an addition to the show that our audience will learn from and enjoy,” Harley said. “Hookup has made purchasing equipment on the Internet safe and understandable.”
WBAP is the flagship station for the Midnight Cowboy Trucking Network. It's 50,000 watt clear-channel signal in stereo provides day and nighttime non-directional coverage over 38 of the United States.