SmarTire and Pirelli ink deal

Produced by SmarTire and tested and certified by Pirelli, the products will be marketed and sold under the name X-Pressure and will go on sale by the end of 2002 through Pirelli’s tire distribution channels in Italy, Germany, United Kingdom, Spain and Switzerland.

"This Supply Agreement with Pirelli represents an important milestone in SmarTire’s multi-faceted strategy for selling tire monitoring solutions into the marketplace,” said SmarTire president & CEO Robert Rudman. “The tire industry is rapidly moving toward the development and marketing of the ‘intelligent tire.’ Through this new relationship with Pirelli, SmarTire can capitalize on this important trend within the tire industry."

For Pirelli, the agreement with SmarTire is a first step in its strategy to develop a tire able to actively interact with vehicle systems.