Las Vegas-based Mobile Ad Marketing (MAM) is the newest entrant into what’s now being called the “mobile advertising media market” that uses the sides of truck trailers to create rolling billboards.
“With over 300,000 trucks, buses and ad trailers in 300 markets and 48 states, we can reach and saturate any size U.S. market,” said Daniel Sage, president of MAM. “We have fleets of trucks and trailers that travel hundreds of miles a day or around a city block. Our fleet partners include some of the biggest names in the transportation industry: Roadway, Swift, Yellow Freight, Trailways and Greyhound.”
Nearly 150 million Americans commute every day and, over the past five years, research has proven that truck-side advertising delivers between 30,000 and 70,000 impressions per day, based on whether it is a regional or national operator. In Las Vegas, some campaigns have produced over 150,000 impressions per hour, Sage explained.