Werner buys FirstFleet to grow dedicated division

By acquiring FirstFleet, Werner Enterprises increases its dedicated revenue by 50% to nearly $1.9 billion. The combined operation brings together two top-50 FleetOwner 500 for-hire carriers.
Jan. 28, 2026
2 min read

Key takeaways

  • Werner’s $245M FirstFleet deal boosts dedicated revenue by 50%, signaling continued consolidation and scale advantages in contract freight.
  • The acquisition strengthens Werner’s position in grocery and food distribution, highlighting steady demand in defensive freight segments.
  • Cost synergies and retained leadership show how disciplined M&A can drive growth without disrupting drivers, customers, or operations.

Werner Enterprises paid about $245 million to acquire a Tennessee-based company that executives say will make Werner the country’s fifth-largest dedicated carrier.

Derek Leathers, chairman and CEO of Werner, said adding FirstFleet parent First Enterprises Inc. to his team’s portfolio will grow dedicated revenues at Werner—No. 11 on the 2025 FleetOwner 500 list of largest for-hire carriers—by about 50% and build its market position among grocers as well as makers of baked goods. The combined company will have nearly $1.9 billion in dedicated revenue and operate more than 7,300 trucks and nearly 40,000 trailers. Omaha-based Werner’s dedicated group last fall comprised nearly 5,000 trucks running about 160 dedicated fleets.

“This partnership comes at the ideal moment for our company,” Leathers said in a statement that also pointed out that FirstFleet should immediately add to Werner’s profits. “We have found a strong cultural fit with a shared commitment to safety, service, and innovation. Together, we are better positioned to drive tech-enabled solutions and deliver lasting value for our customers, drivers, and shareholders.”

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FirstFleet is based in Murfreesboro, near Nashville, and was founded in 1986. In the 12 months that ended Sept. 30 of last year, the company—which last year was No. 46 on the FleetOwner 500—booked $615 million in revenues, ranking it 11th among dedicated carriers.

Werner’s total revenues are now on pace to be about $3.6 billion annually. The company has separately agreed to buy FirstFleet’s real estate assets for about $38 million and expects to realize about $18 million in cost savings from integrating FirstFleet, while retaining most of its management team and headquarters.

“We are joining a leader in our industry with a proud history of caring deeply about their associates and customers,” Paul Wilson, one of FirstFleet’s former owners, said in a statement. “Our team has long admired Werner’s leadership, and we strongly believe this transaction is an excellent opportunity to leverage best-in-class technology and deliver significant value to all our stakeholders.”

The Werner team will report its fourth-quarter results on Feb. 5. Shares of the company (Ticker: WERN) were down slightly to $32.81 in pre-market trading Jan. 28. They have, however, risen about 12% over the past six months, a move that has grown the company’s market capitalization to nearly $2 billion.

About the Author

Geert De Lombaerde

Senior Editor

A native of Belgium, Geert De Lombaerde has more than two decades of experience in business journalism. Since 2021, he has written about markets and economic trends for Endeavor Business Media publications FleetOwner, Healthcare Innovation, IndustryWeek, Oil & Gas Journal, and T&D World. 

With a degree in journalism from the University of Missouri, he began his reporting career at the Business Courier in Cincinnati. He later was managing editor and editor of the Nashville Business Journal. Most recently, he oversaw the online and print products of the Nashville Post and reported primarily on Middle Tennessee’s finance sector and many of its publicly traded companies.

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