Old World Industries
Blue Def Owi

OWI names new chief sales officer

Feb. 4, 2022
Christie Wilmer joins the executive team of Old World Industries, focusing on accelerating company growth in the automotive OE, aftermarket and heavy-duty industries.

Old World Industries (OWI) named Christie Wilmer as its new chief sales officer. Wilmer joins the company’s executive team in the role tasked with leading the sales organization to its next chapter of accelerated growth.

“We’re thrilled to welcome Christie to the OWI family as we continue the incredible momentum and results our sales team has been delivering,” said CEO Greg Noethlich. “Her extensive knowledge and insights, as well as a proven track record of success for large-scale companies will help enhance our team’s already solid capabilities and keep us on track to achieve our aggressive goals as we head into this exciting new chapter.” 

In the new role, Wilmer will focus on strengthening OWI’s sales leaders and their teams with capabilities that will drive improved functional excellence to better serve OWI’s network of customers across all sales channels. Wilmer brings a wealth of sales experience, having previously served as VP of sales of beauty at Henkel. Prior to Henkel, Wilmer served in sales leadership roles at Fortune 100 companies such as Kellogg Company, PepsiCo, and Philip Morris.

"I'm excited to join OWI at a pivotal time in the company's history with an upward growth trajectory,” Wilmer said. "The opportunity to work with the executive team and help impact our customers comes at an important time in the automotive industry. I look forward to helping continue the company’s strong customer-centric approach and maintaining its legacy of success with its iconic brands' PEAK, BlueDEF, FINAL CHARGE, and breadth of innovative products." 

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