Transportation Transitions: SCF, TrueCommerce, FCC, and Southeastern announce executive changes
Key takeaways
- SCF adds PR veteran Rob Duda to its board, strengthening communications and industry outreach for professional driver support.
- TrueCommerce, FCC, and Southeastern Freight Lines appoint executives to enhance fleet, supply chain, and regional trucking operations.
- Leadership updates across multiple organizations highlight the importance of strategic roles in driving growth and operational efficiency.
St. Christopher Truckers Relief Fund adds PR veteran Rob Duda to board of directors
The St. Christopher Truckers Relief Fund (SCF) recently added PR industry veteran Rob Duda to its 2025 board of directors. Duda, SVP at Peppercomm and secretary of the International Motor Press Association Board, brings more than two decades of communications and transportation industry experience.
“We are thrilled to welcome Rob to our board of directors,” Courtney Niemann, executive director of SCF, said. “His experience working in the trucking and mobility industries, coupled with his passion for supporting professional drivers, will be invaluable as we continue to expand our reach and impact.”
Duda’s career includes leadership roles at Weber Shandwick and hands-on experience managing a nationwide marketing tour. His expertise in both corporate communications and transportation logistics positions him to bring valuable insight to the SCF board. Learn more…
TrueCommerce appoints Mike Gross and Deepti Sharma to strengthen logistics and AI capabilities
TrueCommerce recently announced two executive leadership changes, appointing Mike Gross as chief strategy officer and Deepti Sharma as chief technology officer. The appointments strengthen the company’s leadership team as it scales its supply chain network and advances AI-driven platform capabilities.
“Resiliency, scalability, and reliability have been the cornerstones of my career, and I’m thrilled to join TrueCommerce, a company whose vision deeply resonates with my own,” Sharma said. “What energizes me most is building high-performing teams that rally around a shared purpose, continuously improving to solve complex challenges for our customers.”
CEO Bill Glass said the leadership moves demonstrate TrueCommerce’s commitment to future growth and innovation. Gross will focus on strategic partnerships and long-term growth initiatives, while Sharma will lead global technology efforts in AI, modernization, and data-driven innovation. Learn more…
Fleet Cost & Care names Shara Perez-Wilkinson EVP to advance fleet management solutions
Fleet Cost & Care (FCC) recently announced Shara Perez-Wilkinson as its new executive vice president of advisory & business solutions. The company, which provides fleet management software for the crane, rigging, and specialized equipment industries, said she will partner with executive teams to define objectives, build scalable systems, and implement best practices that drive efficiency and growth.
“Shara has a proven ability to turn vision into real results,” Jeff Curran, president of Fleet Cost & Care, said. “She knows how to bring people, processes, and technology together in ways that will be invaluable as we continue to help our customers modernize and create efficiencies across their organizations. Her strategic insight and practical experience will be a big asset to FCC and to companies we serve.”
Perez-Wilkinson brings more than 15 years of experience in organizational transformation and business process optimization. She has held executive roles at TNT Crane & Rigging and has led initiatives in operations, KPI frameworks, technology integration, and business development. Learn more…
Southeastern Freight Lines names Arthur Parker service center manager in Lexington, Kentucky
Southeastern Freight Lines recently announced Arthur Parker has been named service center manager in Lexington, Kentucky. The company, which provides regional less-than-truckload (LTL) transportation services, noted Parker’s nine-year tenure and progressive leadership roles across multiple service centers.
“Arthur has served Southeastern for nearly a decade, consistently fostering a positive culture, building meaningful relationships, and delivering exceptional results while upholding our company values at the highest standard,” Jason Hood, regional VP of operations for Southeastern Freight Lines, said.
Parker previously served as assistant service center manager in Baton Rouge, Louisiana, and has experience as an operations manager and supervisor.