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ATRI launches survey on recruiting women drivers

Oct. 24, 2023
The American Transportation Research Institute is requesting motor carriers to provide information on what they are doing to recruit and retain women drivers. The survey is available online through Nov. 17.

The American Transportation Research Institute (ATRI) has launched a survey to identify what motor carriers are doing to recruit and retain women truck drivers. This survey is part of a larger study identified by ATRI's Research Advisory Committee as a top research priority. It aims to identify challenges unique to women truck drivers as well as best practices that can be leveraged to overcome those challenges, the organization stated in a press release.

Trucking fleets are asked to provide input through an online survey that will document current recruitment communication channels, effective recruitment messaging, and initiatives aimed at creating a positive company culture. Participants will also be recruited for virtual interviews that will provide deeper insights into the issue. A second survey will be launched later this year to solicit truck driver feedback on the same topics.

See also: ATRI: Economic concerns top trucking industry’s worries going into 2024

"This research is critical if we're going to meaningfully increase the number of women truck drivers. I encourage my colleagues across the industry to take some time and respond to ATRI's request," said Stormie Janzen, VP of safety and recruiting at Total Transportation of Mississippi.

The survey is available online through Nov. 17, 2023. All submissions will be kept confidential, according to ATRI.

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