NBTY Inc.: Met-RX Protein Plus

Talk about packing a punch. This graphic loudly proclaims the power throbbing in a protein bar by showing it must be contained lest it burst right out of the trailer, according to fleet manager Gerard Battaglia. This new graphic features the Met-RX Protein Plus bar, using the image of the product wrapping that the consumer will identify, he explains. But it blows that image up so large the product

June 1, 2009

Talk about packing a punch. This graphic loudly proclaims the power throbbing in a protein bar by showing it must be contained — lest it burst right out of the trailer, according to fleet manager Gerard Battaglia. “This new graphic features the Met-RX Protein Plus bar, using the image of the product wrapping that the consumer will identify,” he explains. “But it blows that image up so large the product needs to be ‘strapped down’ to the trailer — communicating without words the size of the taste and power of the bar.”

LOCATION: Ronkonkoma, NY

DESIGNER: In-house

GRAPHICS SUPPLIER: Signature Graphics, Porter, IN

MARKING MATERIALS: 3M 180 series