Heavy Duty Aftermarket Week Announces Speakers

Sept. 25, 2007
Scheduled for January 21st through the 24th at The Mirage in Las Vegas, The Heavy Duty Aftermarket Week ‘08’s Business and Technical Theater will feature Tom Easton

Scheduled for January 21st through the 24th at The Mirage in Las Vegas, The Heavy Duty Aftermarket Week ‘08’s Business and Technical Theater will feature Tom Easton of Essential Action Group and Dr. Clint Longenecker from the University of Toledo’s College of Business Administration.

Easton will be presenting an updated version of his Value-Added Selling program from last year’s conference, Improving Sales Call Proficiency: The Recipe. The session will offer an opportunity to learn more about both the buying and selling process of the multi-billion dollar commercial vehicle replacement parts market.

Longenecker’s presentation will be drawn from his book written with Cube Culture Corp. President Greg Papp and IET President Dr. Timothy Stansfield, The Two-Minute Drill: Lessons for Rapid Organizational Improvement from America’s Greatest Game. Longenecker will discuss the strategies detailed in The Two-Minute Drill, highlighting football practices that also win the organizational improvement game.

In addition, there will be panel discussions including Access to Repair Information: An Industry Perspective; Branded versus Non-Branded: Who is taking the risk?; and Why People Buy, which will include representatives from Schneider National and Pepsi-Cola.

“One important feature of the 2008 HDAW Business & Technical Theater is the enhanced scheduling of events,” said Jerry Weis, HDAW '08 Chairman. “Thanks to valuable feedback from attendees in 2007, we have made changes – such as separate time periods for the Business & Technical Theater programs and the Product Expo, allowing HDAW attendees to participate in all the week’s events.”

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Boost truck leasing profits with telematics insights! Reduce maintenance costs, improve uptime, and strengthen customer relationships. Learn how data drives success.
This free guide outlines simple steps for hiring and onboarding commercial drivers while ensuring that you meet Regulation Part 391 and maintain fully compliant driver qualification...
Ready to boost fleet efficiency by up to 50%? Learn how AI-powered dispatch and next-gen tech are transforming TMS workflows, improving driver planning, and streamlining operations...
Gain a strategic edge in today’s evolving fleet landscape. Join us to explore how fuel cards are helping fleet managers cut costs, enhance control, and prepare for an electrified...