Lowen taps DeSoto for new post

Lowen Corp. has appointed Sergio DeSoto vp of sales & marketing wraps and media, a newly created unit of Lowen Color Graphics.

DeSoto will oversee Lowen’s new graphic installation training and certification center in Hutchinson, KS, as well as the company’s efforts to expand its product and service offerings.

Lowen provides graphic services for branding, advertising, information and display through its two operating divisions—Lowen Color Graphics, which manufactures fleet, vehicle, commercial and event graphics and banners; and Lowen Sign Company.