TCA seeks industry support for “Highway Angel” music video

Dec. 21, 2011
The Truckload Carrier’s Assn. is asking members and everyone in the trucking industry to support trucking’s image by linking to a new “Highway Angel” music video by Lindsay Lawler that is now live on YouTube

The Truckload Carrier’s Assn. is asking members and everyone in the trucking industry to support trucking’s image by linking to a new “Highway Angel” music video by Lindsay Lawler that is now live on YouTube.

“People ask us all the time how they can help change our image. Well, here are two ways: watch the video at www.youtube.com/highwayangelvideo and forward the link to everyone you know,” said Dennis Dellinger and Steve Sichterman, co-chairmen of TCA Communications & Image Policy Committee, in a letter to TCA members.

YouTube tracks how many times the video has been viewed,” the letter stated. “As its popularity grows, so does the likelihood that the media and the Country music industry will take notice, resulting in even greater exposure for the song, Lindsay Lawler, the Highway Angel program, and the trucking industry.”

“Watching and sharing the video are quick and effective ways for you to get involved in improving our image,” the letter added. “And perhaps best of all: these actions do not cost anything. The time to act is now.”

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Report: The 2024 State of Heavy-Duty Repair

From capitalizing on the latest revenue trends to implementing strategic financial planning—this report serves as a roadmap for navigating the challenges and opportunities of ...

Fleet Industry Benchmarks: How does your fleet stack up?

Discover how your fleet compares to industry benchmarks and gain insights from a 2024 Benchmarking Report on maintenance spend, turnaround time, and more. Join us to identify ...

Build a Tolling Program to Manage Toll Fees and Risks

Fleets looking to effectively manage their operational costs should consider their tolling costs. Download the PrePass whitepaper, “Build a Tolling Program to Manage Toll Fees...

Reducing CSA Violations & Increasing Safety With Advanced Trailer Telematics

Keep the roads safer with advanced trailer telematics. In this whitepaper, see how you can gain insights that lead to increased safety and reduced roadside incidents—keeping drivers...