Freightliner drives DTNA to NAFTA Class 6-8 sales crown

Daimler Trucks North America (DTNA) has announced it is “the Class 6-8 segment leader for the North American Free Trade Agreement (NAFTA) and United States markets.” In 2010, said the OEM, its Class 6-8 NAFTA retail sales climbed to 67,800-plus units. That performance gave DTNA a 31.6% share of market and growth of two full share points over 2009.

In addition, DTNA said its U.S.-only Class 6-8 retail sales increased to more than 56,900 units—“representing an industry-leading share of 32.6%.”

DTNA also claimed it has remained both the Class 8 NAFTA and U.S. market share leader for the 2010 calendar year, with shares of 32.4% and 33.9%, respectively.
According to DTNA, its 2010 Class 8 sales performance was “driven by Freightliner Trucks, which achieved Class 8 leadership in the NAFTA market with 42,800-plus retail units sold, and a 30.3% market share.”

Freightliner Trucks also leads the U.S. Class 8 market with over 34,700 units sold and a 32.4% share, the OEM noted And DTNA said its Western Star truck brand “continued to see Class 8 retail sales growth in the premium extreme-duty vocational” market in 2010.

“Our 2010 sales success significantly exceeded our expectations,” said Martin Daum, president & CEO. “While the total market rose only slightly over 2009, a crisis year for our industry, DTNA benefited from very high customer acceptance of our proven BlueTec [diesel engine] emissions technology. We look forward to continued growth, and a productive and rewarding year for DTNA and the industry in 2011.”