Get your beer here! is what this bold, splashy design promoting Miller Chill which is promoted as a light beer with lime shouts out to thirsty passersby. The grabber is the sense of movement built into this graphic: the green glass and green background play against each other to provide depth; the ice looks like it is crackling under the viewer's gaze; and, of course, the twist-cap that is twirling
“Get your beer here!” is what this bold, splashy design promoting Miller Chill — which is promoted as a “light beer with lime” — shouts out to thirsty passersby. The grabber is the sense of movement built into this graphic: the green glass and “wet” green background play against each other to provide depth; the ice looks like it is crackling under the viewer's gaze; and, of course, the twist-cap that is twirling away to let the brew splash on out. About all that's missing is a place for those so inclined to drink it responsibly.
LOCATION: Milwaukee, WI
DESIGNER: Modagrafics, Rolling Meadows, IL
GRAPHICS SUPPLIER: Modagrafics
MARKING MATERIALS: Avery MPI 1005, digital print
Voice your opinion!
To join the conversation, and become an exclusive member of FleetOwner, create an account today!
Learn how fast oil changes can optimize vehicle downtime for fleet owners. Improve revenue and employee productivity while ensuring customer satisfaction with efficient maintenance...
Commercial fleets bear a heavy burden from economic uncertainty, operational costs, and litigation risks. In-cabin video technology offers opportunities to reduce fleet expenses...
Discover how fleet management solutions promote safer student transportation. Download our guide and learn how to improve driver behavior, help prevent incidents and choose a ...