MillerCoors

Get your beer here! is what this bold, splashy design promoting Miller Chill which is promoted as a light beer with lime shouts out to thirsty passersby. The grabber is the sense of movement built into this graphic: the green glass and green background play against each other to provide depth; the ice looks like it is crackling under the viewer's gaze; and, of course, the twist-cap that is twirling

June 1, 2009

“Get your beer here!” is what this bold, splashy design promoting Miller Chill — which is promoted as a “light beer with lime” — shouts out to thirsty passersby. The grabber is the sense of movement built into this graphic: the green glass and “wet” green background play against each other to provide depth; the ice looks like it is crackling under the viewer's gaze; and, of course, the twist-cap that is twirling away to let the brew splash on out. About all that's missing is a place for those so inclined to drink it responsibly.

LOCATION: Milwaukee, WI

DESIGNER: Modagrafics, Rolling Meadows, IL

GRAPHICS SUPPLIER: Modagrafics

MARKING MATERIALS: Avery MPI 1005, digital print